Attract, Train, and Retain a High-Performing Team in Any Industry | Samantha Irwin (MU Classic)
- Episode
- Episode 1027
- Published
- Length
- 43 min
- Guest:
- Samantha Irwin

Listen now
This is an MU Classic replay. It first aired on December 1, 2025 as Episode 697.
Show notes
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Want to build a team that sticks with you, performs at a high level, and actually loves coming to work? Samantha Irwin — owner of Kaizen Coaching and Consulting and longtime friend of the show — returns for a deep dive into the art and science of employee retention! In this episode hosted by Brien Gearin, she shares her journey from middle-school teacher to historic hotel owner to leadership coach, revealing the people-first systems she used to build a loyal, high-performing team in a town of just 650 residents. Samantha breaks down her three-part framework for attracting the right employees, training them well, and retaining them through appreciation and strong culture. Whether you’re hiring your first contractor or growing a team, her strategies will help you create a workplace where great people stay and thrive!
(Original Air Date - 12/1/25)
What we discuss with Samantha:
+ Samantha’s hotel ownership origin
+ Attracting the right employees
+ Training with clear roadmaps
+ Retention through appreciation
+ Importance of company culture
+ Hiring for personality first
+ Onboarding with intentional structure
+ Incentives beyond money
+ Turning staff into thinkers
+ Leadership vs. boss mindset
Thank you, Samantha!
Check out Zaizen Coaching and Consulting at Zaizen.zone.
Buy The Power of People Academy, Module 1: First Impressions.
Follow Samantha on LinkedIn.
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