She Made $30,000 in Her First Week Selling Shampoo Bars (Without Running Ads) (Part 2/2)

What if your personal network could generate $30,000 in sales during your very first week in business? In Part 2 of this two-part episode, Kate Assaraf, founder of sustainable haircare brand Dip, reveals how the relationships she built throughout her life helped launch her business and why word-of-mouth marketing continues to outperform traditional advertising. Kate shares how she got Dip into retail stores by offering free samples, why she refuses to sell on Amazon to protect her small retail partners, and how personalized customer service has become a cornerstone of her brand. She also breaks down the economics of building a profitable product-based business, the surprising costs of professional photography, and how she built her own factory after her contract manufacturer went bankrupt. Plus, Kate explains why protecting your retail relationships, resisting the temptation to discount, and staying true to your values can be more important than chasing rapid growth!

What we discuss with Kate:

+ $30,000 in first-week sales

+ The power of personal connections

+ Word-of-mouth marketing

+ Getting products into retail stores

+ Why Dip avoids Amazon

+ Personalized customer service

+ Product pricing and wholesale margins

+ The hidden costs of product photography

+ Building her own manufacturing facility

+ Protecting retail relationships and brand values

Thank you, Kate!

Check out Part 1 of this episode.

Check out Dip at DipAlready.com.

Watch the video podcast of this episode!

Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan

To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors

Learn more about your ad choices. Visit megaphone.fm/adchoices