She Made $30,000 in Her First Week Selling Shampoo Bars (Without Running Ads) (Part 1/2)

What if you could build a thriving beauty brand by encouraging customers to buy LESS? In Part 1 of this two-part episode, Kate Assaraf, founder of sustainable haircare brand Dip, shares how she turned 20 years of beauty industry experience and a passion for reducing plastic waste into a business built on quality, trust, and word-of-mouth marketing. Kate reveals how she negotiated small manufacturing orders, tested 40 different product formulas with 400 people, and created a conditioner bar designed to last an entire year! She also breaks down how Dip achieved an impressive 87% customer retention rate without relying on paid ads or influencers, the $50,000 mistake she made early on, and why creating products people genuinely love can be more powerful than traditional marketing!

What we discuss with Kate:

+ Turning a passion into a business

+ Building a sustainable haircare brand

+ Negotiating small manufacturing orders

+ Testing 40 product formulas

+ Achieving 87% customer retention

+ Creating products that last longer

+ Growing through word-of-mouth marketing

+ Building trust without paid ads

+ Avoiding costly startup mistakes

+ Finding the right retail partners

Thank you, Kate!

Check out Part 2 of this episode.

Check out Dip at DipAlready.com.

Watch the video podcast of this episode!

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