Wooden Jewelry That "Wows": Scaling a Handmade Product Business in a Crowded Market | Mike Yarbrough (MU Classic)

What happens when a side project in your garage turns into a multi-million dollar business? In this episode, host Kirsten Tyrrel sits down with Mike Yarbrough, co-founder of Rustic & Main, to share how he and his wife turned handmade wooden wedding bands into a fast-growing jewelry brand with nearly 40 employees and a retail storefront in the childhood home of country star Luke Combs. Mike opens up about walking away from his six-figure IT job, scaling production beyond the garage, and how they’ve built a company culture that still feels like family while continuing to expand. He also talks about standing out in a crowded industry, navigating major marketing shifts, and why storytelling and sentimentality are the keys to creating products people truly cherish. Whether you’re a maker, dreamer, or entrepreneur ready to grow, this episode is packed with lessons on scaling a handmade product business the right way!

(Original Air Date - 10/3/25)

What we discuss with Mike:

+ Garage project to full business

+ Handmade wooden wedding bands

+ Quit six-figure IT job

+ Scaling from Etsy to Shopify

+ Storytelling in marketing

+ Pivot after ad platform changes

+ Building strong company culture

+ Opening retail in Luke Combs’ home

+ Expanding beyond rings

+ Vision for long-term growth

Thank you, Mike!

Check out Rustic & Main at RusticandMain.com.

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