How Ross Novotny Built the First Subscription-Based, On-Demand Pool and Spa Service | Ross Novotny (MU Classic)

What if you could have a pool all summer — without the massive price tag, maintenance, or commitment? In this episode hosted by Kirsten Tyrrel, we’re joined by Ross Novotny, founder of Now Pools — the first-ever subscription-based, on-demand pool and spa service. Ross shares how a personal pain point in the sweltering Phoenix heat sparked a business idea that’s disrupting traditional pool ownership. From bootstrapping with 45 pools during the pandemic to managing a lean seasonal team and eyeing nationwide franchising, Ross dives into the behind-the-scenes of building a logistics-heavy, customer-centric company. If you've ever wanted a pool without the permanent commitment or are curious about scaling a subscription-based service, this episode is packed with insight and inspiration!

(Original Air Date - 8/20/25)

What we discuss with Ross:

+ Origin of the Now Pools idea

+ Subscription-based pool ownership

+ Challenges with above-ground pools

+ Simplifying customer options

+ Pricing structure and profitability

+ Seasonal business model

+ Expansion through franchising

+ Lessons from early mistakes

+ Importance of automation

+ Future potential of event rentals

Thank you, Ross!

Check out Now Pools at NowPools.com.

Follow Ross on LinkedIn.

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