From Baking to Big Business: Sweet Loren’s Journey to 35,000+ Stores | Loren Castle (MU Classic)

What if your love for a sweet treat could bring you sweet success? In this episode hosted by Brien Gearin, entrepreneur Loren Castle shares how she built Sweet Loren’s into the #1 natural cookie dough brand in the country — all without compromising on ingredients or flavor. From testing recipes at NYC farmers markets to landing in Whole Foods with no packaged product, Loren walks us through the scrappy early days, the seven-month search for a factory, and the leap into major retailers like Kroger and Publix. She opens up about scaling to 35,000+ stores, building the right team, navigating supply chain chaos, and staying laser-focused on her mission to make better-for-you food more accessible — and more delicious — for everyone!

(Original Air Date - 7/7/25)

What we discuss with Loren:

+ Turning a passion into a product

+ Testing recipes at farmers markets

+ Landing a Whole Foods meeting early

+ Choosing packaged goods over a bakery

+ Finding a small factory to scale production

+ Growing into 35,000+ stores

+ Expanding beyond cookie dough

+ Hiring challenges and team growth

+ Staying profitable while scaling

+ Using smart, ROI-driven marketing

Thank you, Loren!

Check out Sweet Loren's at SweetLorens.com.

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