How a TikTok Video Sparked $40k in Sales and Launched a Multi-Million Dollar Business | Justin Baer (MU Classic)

Episode: Episode 636
Published: October 19, 2025
Length: 59 min
Guest:: Justin Baer

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This is an MU Classic replay. It first aired on March 24, 2025 as Episode 297.

Show notes

What if a simple TikTok video filmed by a seven-year-old could launch a million-dollar business? Or lead to a deal on Shark Tank? In this episode, host Kirsten Tyrrel sits down with Justin Baer, the founder and CEO of Collars & Co., a Mark Cuban-backed menswear brand that's changing how professional men dress. Justin takes us behind the scenes of his entrepreneurial journey — from the initial idea sparked during COVID to scaling the business into a full menswear line. He shares how a simple TikTok video filmed by his seven-year-old daughter turned into $40,000 in sales in the first month, why being willing to fail is key to success, and how giving away your product for free can be a powerful market test. Whether you're launching a product or looking to refine your business strategy, Justin's insights on testing, scaling, and building relationships will give you the confidence to take the next step!

(Original Air Date - 3/24/25)

What we discuss with Justin:

+ How a TikTok video sparked $40K in sales

+ Testing product viability with consignment

+ Importance of being willing to fail

+ Scaling from one product to a full brand

+ Leveraging influencer and social proof marketing

+ Why giving away products can drive sales

+ Balancing product uniqueness vs. smart marketing

+ Building strong relationships with retailers

+ Transitioning from DTC to omnichannel strategy

+ Learning and adapting quickly as an entrepreneur