How She Sold $40,000 of Other People's Stuff in Just 2 Weeks (Part 2/2)

How much money can you actually make running an online estate sales business — and what does it take to pull off a successful auction? In Part 2 of this two-part episode of Millionaire University, host Brien Gearin continues his conversation with Sue Antinoro of Auction Mastery to break down the numbers, tools, and processes behind running a profitable estate auction business. Sue reveals how she structures her fees, why most of her auctions generate under $10,000 in sales, and how one recent auction brought in nearly $40,000! Discover her step-by-step process for photographing, cataloging, and selling hundreds of items, plus how AI tools and Google Lens can help streamline operations and uncover hidden treasures. Sue also shares practical tips for managing auction pickups, setting client expectations, avoiding common pitfalls, and scaling this business from a weekend side hustle into a potentially lucrative venture!

What we discuss with Sue:

+ Estate auction pricing and profit margins

+ A nearly $40,000 estate sale

+ Structuring fees and commissions

+ Running auctions as a side hustle

+ Photographing and cataloging items

+ Using AI to streamline listings

+ Finding hidden treasures with Google Lens

+ Managing auction pickups and logistics

+ Setting client expectations

+ Avoiding common estate sale pitfalls

Thank you, Sue!

Check out Part 1 of this episode.

Check out Auction Mastery at AuctionMastery.com.

Check out Bird's Nest Auctions at BirdsNestAuctions.com.

Check out AuctionNinja and BidRush.

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