Ready to Pitch Your First (or Next) Client? How to Stand Out in Any Inbox | Lisa Fernandez (MU Classic)

What if landing your next client didn’t require spammy pitches, sleazy tactics, or burning bridges? In this episode, host Brien Gearin sits down with Lisa Fernandez, founder of Lisa Fernandez Agency, to unpack a practical, real-world approach to cold outreach that actually works. Lisa shares her journey from W-2 life to building a fractional business, why earning your first dollar matters more than chasing big hype numbers, and how specificity, authenticity, and value-first thinking can cut through inbox noise. From crafting subject lines that get opened to using Loom videos, playful follow-ups, and niche-specific offers, this conversation is a masterclass for freelancers, creators, and business owners who want to land clients without burning bridges — or burning out!

(Original Air Date - 1/21/26)

What we discuss with Lisa:

+ Cold outreach that actually works

+ Specificity + authenticity framework

+ Earning your first dollar

+ Quality over quantity emails

+ Subject lines that get opened

+ Using Loom in cold outreach

+ Value-first offers (no hard pitch)

+ Fractional work vs. full-time jobs

+ Building income without burning bridges

Thank you, Lisa!

Check out Lisa Fernandez Agency at LisaFernandezAgency.com.

Follow Lisa on Facebook, Instagram, and LinkedIn.

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