Posting on LinkedIn Might Be the Fastest Way to Build Your B2B Pipeline | Shamus Madan (MU Classic)

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LinkedIn isn’t just a “nice to have” anymore — it might be the fastest way to build real B2B pipeline if you know how to play the game! In this episode, host Brien Gearin sits down with Shamus Madan, founder of Dealroom Media, to break down how his team helps founders go viral on LinkedIn and turn content into sales conversations. Shamus shares his origin story (starting a podcast at 15, working his way up to landing Mark Cuban), the hard pivot that saved his business after nearly running out of money, and the simple system they use today: biweekly founder interviews, turning those into high-performing posts, scheduling + approvals, and tracking results. They also unpack the difference between “virality” vs. “pipeline content,” the three ingredients of a winning LinkedIn hook, how often to post, what actually matters on your profile, and why content-first companies will win the next decade!

(Original Air Date - 12/22/25)

What we discuss with Shamus:

+ LinkedIn as a pipeline engine

+ Virality vs. pipeline content

+ Founder-led personal brands

+ Three-part viral hook formula

+ Biweekly SME interviews

+ Content from conversations

+ Posting frequency (3–5/week)

+ Profile optimization basics

+ Month-to-month client model

+ Content-first growth strategy

Thank you, Shamus!

Check out Dealroom Media at Dealroom.media.

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